Physician Liaison Questions & Answers

While someone on your current staff may do occasional outreach into the community, often their regular duties interfere with having regular, productive interations with referring practices.  Follow up and assessment of effectiveness are often not possible without a trained  & dedicated PL.

No.  The Liaison is trained to provide relevant "two way" clinical communication.  He or she represents your practice, because they KNOW your practice, your providers, and your clinical skills.  They are not there to drop off donuts or samples!

Even thriving practices often don't do the best job of keeping their referring practices current on new updates.  Thank your referring practices regularly and offer relevant clinical updates to stay in touch with your referral base and learn about trends.

History shows that when you are doing well or growing is a great time to start.  You are expanding with a new provider or office and need to fill the schedule?  Have a new technique or piece of equipment?  Both are excellent times to launch.

In a word, tracking.  Practice Connect will help you implement a program to track your PL's activity, and train them in effective call tracking.  Tracking referrals becomes top of mind when you can pair it with outreach calls in a good CRM.

The Internet is important, and patients WILL look for "proof" - on your website, Facebook, etc.  However, the majority of your referrals CAN and should come from your Professional Community.  PL is a direct and clinician-to-clinician way to reach your colleagues.